The top benefits of choosing the adwords api bidding strategy come from the coding part of your campaign. The object model used in the programming interface determines the bidding strategy to be used. If this sounds like Chinese and Hindi, you don’t need to worry. This is the task which purely belongs to the programmers and developers who work for you from your adwords service providers. But still you can benefit by knowing a few generic terms which can convert your investments into increasing volume of returns over a specific period of time.
Adwords API Bidding Strategy Types
Basically there are two types of strategies namely the standard and the portfolio. You don’t need to worry about the technical jargon any more. There are many bidding schemes which are related to the context of standard and portfolio.
- Standard adwords api bidding strategy: – The standard adwords api bidding strategy is based on the keyword, ad group and the type of campaign (display or video). Here you can specify the type of keywords you wish to use (for text campaign), choose the specific group (search result pages, advertisements, banner advertisements etc) and campaign type like display of text and images or video (Youtube).
- Portfolio adwords api bidding strategy: – The portfolio adwords api bidding strategy consists of automated methods. The system takes care of organizing the campaigns, key words and the ad-groups. The automated system based on the coding builds a database from which it picks out information needed for campaigns. The strategies may change dynamically based on the criteria specified by the programmers.
Pros and Cons of Adwords API Bidding Strategy Types
- Standard adwords api bidding strategy: – By using the standard type you are able to manually control the change of strategy. Of course this takes more effort on part of your marketing service provider as he has to evaluate the formula based on market analysis. You can decide when to change and when to wait. The value of ROI depends on the efficiency of the strategy and the measures taken on correcting the errors in the specific strategy. For this you need to keep observing the changing curves of lines and shapes in the analytics charts.
- Portfolio adwords api bidding strategy: – The best benefit is that you don’t need to worry about how to manage the campaign and how long to keep it before letting it to go. Of course you need to specify some of the parameters like points of change. Then the automated system takes over the planning completely. Automated systems are known to swiftly conduct accurate analysis and get the results to the last digit of precision.
Goals of Adwords API Bidding Strategy
Regardless of the adwords api bidding strategy you select the goals remain the same. The primary goal is to increase the ROI within specific period of time. they may be optimized by the budget, focus, target search, cost per click, acquisition and other parameters. Your digital marketing service provider is the best person to suggest the most optimized adwords api bidding strategy for you.